Most creators quote a price for the work and then hand over everything else for nothing. This works out what a specific job is worth once usage rights, exclusivity, territory and rush are priced separately, which is where much of the money in a brand deal actually sits.
Start with your base fee for producing the thing. The multipliers below are industry conventions rather than fixed rules, read the note about them underneath before you send a quote.
How the multipliers work and how much to trust them#
Production is your base fee. Everything else is a separate thing being bought and the calculator stacks them: usage type, duration and territory multiply together to give a rights figure, then exclusivity and extra revisions are added, then rush is applied to the whole subtotal.
These conventions come from published UGC and influencer pricing guidance, where standard rights of six months on one platform typically add $100 to $300 to a base fee and broader rights add anywhere from 20% to 100% depending on duration and exclusivity. They’re a reasonable structure for a quote and they are not a rate card. Nobody publishes measured data on this and a well-known brand with a large budget and an agency with a small one will react to the same number very differently.
What the tool is good for is making sure you charge for the things that get given away. If a brand asks for worldwide perpetual rights with category exclusivity and you quote your normal per-video fee, you have just sold something worth several times what you were paid and it will not be obvious from the invoice.
Two things the calculator can’t price#
AI and likeness rights. If the contract includes the right to generate new content in your likeness or to use your work as training data, that isn’t a multiplier on a video fee. It’s a separate licence and it needs its own terms. Denmark’s 2026 copyright reform gives people a copyright-style right over their own face and voice and the US NO FAKES Act covers digital replicas so this is an area where the law is actively moving. Don’t grant it in perpetuity at any price you’d calculate here.
What the deal costs you with your audience. Every promotion spends some trust. A product you wouldn’t recommend unpaid is expensive at any fee and there’s no multiplier for that.
Payment terms#
Half upfront from anyone new and net 30 rather than net 90. Invoice on delivery, not at month end. Net 90 is common in brand work and means you’re extending three months of free credit to a company considerably larger than you.
Before you sign, contract clauses that cost you money goes through the paperwork line by line. For where your rate sits relative to the market, see brand deals or UGC for brands.
Sources for the rights conventions: UGC Playground, Design Revision, ContentGrip. Checked 7 September 2026.
Currency selection changes the symbol only; nothing is converted.