Three things are useful. The first is worth more than the other two put together.
Tell us what you earn#
Nearly every earnings figure published about online creators is a third-party estimate, and nobody shows their working. YouTube doesn’t release revenue per thousand views by category, so every “RPM by niche” table in existence, including the ranges we quote, is somebody’s reconstruction from scattered self-reports. We label ours as estimates, but that only tells you it’s a guess. It doesn’t make it a better one.
Real figures would. If you’ll tell us what you earn, from which route, at what audience size and in which country, we can start replacing borrowed numbers with something that has a basis.
Useful to include: the route (ad revenue, subscriptions, digital products, services, UGC, brand deals, affiliate, licensing), the amount and the period it covers, your audience size and platform, your country, and roughly how long you’d been at it. Approximate is fine, a range is fine.
We aggregate and anonymise. What gets published is ranges, medians and sample sizes, never anything that identifies anyone, and we don’t pass details to third parties. If you change your mind later, email us and your figures come out.
Send it to [email protected] with “Data” at the start of the subject line.
Correct us#
If something here is wrong, out of date, or technically accurate but misleading, we want to know, and corrections take priority over everything else in the inbox.
The most useful ones tend to be figures that have shifted since we last looked, platform rules that changed after we last updated a page, and cases where our description of a route doesn’t match how it works for someone actually doing it.
Email [email protected], subject line starting “Correction”. When we change something that matters, we note the change and the date on the page itself.
Translate or reuse it#
This material is most useful to people who can’t get it anywhere else, and publishing only in English leaves out most of the world’s creators. If you want to translate a guide, or use our material in teaching, in a community, or in a non-commercial publication, get in touch and we’ll sort out permission. There’s no charge.
The one thing we ask is that translations keep the source links and the dates. The sources are the whole point of the exercise; without them it’s just another unsourced blog post.
Funding#
We aren’t set up to take donations and there’s no donate button here, because there’s nothing behind it yet. If that changes it’ll be announced on this page first.
What we won’t do is fund the work the usual way, through affiliate commission, sponsored guides, paid tool placements or platform money. Those incentives are precisely what makes the rest of this field unreliable, and accepting them would cost us more than they’d pay.
Organisations#
We’re interested in shared research and data access, particularly from anyone holding real earnings or platform data. We’re not interested in content partnerships or paid placement of any kind.
Email [email protected] with “Partnership” in the subject line, and please be specific about what you have in mind.